• Functional testing such as unit testing and integration testing
  • Non-functional testing such as performance, stress and load testing and exhaustive and risk-based testing
  • Test automation
  • Dynamic and static testing
  • Field testing
  • Telematics testing
  • Code-related testing, such as black, grey and white-box testing
  • Security testing
  • Penetration testing
  • Acceptance testing
  • Regression testing
  • System testing
  • KPI testing metrics


Continuous insights, Continuous improvements, Continuous delivery

Operationalize to be in perpetual beta. The answer to all this complexity? Test and learn. Fink recommends selecting a few interfaces based on user behavior and then testing strategically: “It’ll force brands to test and learn and be in more of a beta environment…If you don’t test and learn and try new things, you just won’t innovate, period.” Being flexible and adaptive also means brands will have to fundamentally rethink their operations to follow the lean and agile model


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